Unroll.me ‘Heartbroken’ After Being Caught Selling User Data To Uber

The chief executive of email unsubscription service Unroll.me has said he is “heartbroken” that users felt betrayed by the fact that his company monetises the contents of their inbox by selling their data to companies such as Uber. Over the weekend, The New York Times published a profile of Uber CEO Travis Kalanick, in which, among other things, it reported that following an acquisition by shopping app Slice in 2014, Unroll.me developed a side-business: selling aggregated data about users to the very apps they were unsubscribing from. Uber was one of Slice’s big data arm Slice Intelligence’s customers. CNET adds: While Unroll.me did not specifically admit to selling data to Uber, it has apologised for not being “explicit enough” in explaining how its free service worked. “It was heartbreaking to see that some of our users were upset to learn about how we monetize our free service,” CEO Jojo Hedaya said on the Unroll.me blog. While reiterating that “all data is completely anonymous and related to purchases only,” Hedaya admitted, “we need to do better for our users” by offering clearer information on its website.


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