Twitter Added Zero New Users Last Quarter Despite Trump Tweets

Twitter did not add any new users in Q2, a disappointing follow-up to what had been a promising start to 2017. Twitter reported earnings Thursday morning, claiming 328 million total users — the same number it reported after Q1. Analysts had been hoping the company would add around four million new users last quarter. From a report: Despite its appeal among celebrities and public figures, Twitter has struggled to sustain its closely watched user growth even as it invests in features and live content to help draw viewers and boost user engagement. It is in stiff competition for advertising dollars with other platforms like larger rival Facebook and Snap’s messaging app Snapchat. The company also reported a wider quarterly net loss and lower revenue, and said it did not expect its total revenue growth to pick up in the second half of the year. […] President Donald Trump, one of the most active politicians on Twitter, has tweeted multiple times a day on average since his inauguration in January, according to social media analytics company Zoomph.


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