Tumblr To Introduce Ads Across All Blogs

Reader evelynlewis445 writes: Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on how the program will operate, but it appears to be an expansion of its earlier Creators program, which connects brands with Tumblr users directly, instead of having advertisers work with third-party influencer networks.The ads will begin appearing on the platform starting today. Tumblr remains one of the most popular blogging platforms, attracting over 550 million monthly users to its blogs. Tumblr creators will have an opportunity to share in the revenue from ads on their blogs. The company says that bloggers will have the ability to opt out of the program should they wish not to participate.


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