The first big product unveiling at Apple’s Event at the Steve Jobs Theater in Cupertino, California was the Apple Watch Series 3 with built-in support for cellular. TechCrunch reports: Wireless cellular LTE connectivity provided by a built-in chip means the new Apple Watch will be able to stay connected even when it’s not tethered to an iPhone, which is a huge step forward in terms of making it an independent mobile device. Pricing for the Series 3 Cellular starts at $399, and a version without cellular starts at $329. Pre-orders begin on September 15, and they’ll be available on September 22. The new Apple Watch is visually quite similar to the existing version, with backwards compatibility with existing straps and bands. There’s a new Blush Gold color to match the new iPhone color option, and a new ceramic Dark Gray for the higher-end models that joins the existing white. Plus, the cellular version sports that red crown for an extra bit of visual flare. The non-cellular version doesn’t have the new red crown.
Inside, it has a new dual-core processor with 70 percent better performance, as well as a new W2 chip that improves Bluetooth and wireless connectivity and power efficiency. The cellular antenna is actually the display itself, and there’s an electronic SIM card inside for connectivity. The device is the same physical size as the Series 2, despite adding everything needed for cellular and LTE connectivity — though the back crystal is extended 0.25 mm, which is incredibly thin. It’s still got GPS like Series 2, and it’s swimproof, plus it packs in all-day battery life still.
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