The App Economy Will Be Worth $6 Trillion in Five Years

An anonymous reader shares a report: In five years, the app economy will be worth $6.3 trillion, up from $1.3 trillion last year, according to a report released today by app measurement company App Annie. What explains the growth? More people are spending more time and — crucially — more money in apps. While on average people aren’t downloading many more apps, App Annie expects global app usership to nearly double to 6.3 billion people in the next five years while the time spent in apps will more than double. And, it expects the average app spend — including app-store purchases, advertising spend and, most importantly, commerce — to increase from $379 per person to $1,008 in 2021. The 800-pound — or $6 trillion — gorilla in the room is mobile commerce.


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