T-Mobile is Making Its ‘Unlimited’ Data Plan Even More Confusing

When T-Mobile announced “One” plan, little did the company know that people wouldn’t like seeing their “unlimited” data plan offer video streaming max out at 480p resolution. The company is making some tweaks to that plan, only to make things more confusing to people. It will now begin selling “HD day passes” for $3 per day, allowing customers to stream in 1080p for 24 hours. The Verge reports: That’s simple enough, but here’s where it gets really weird: T-Mobile is also offering a plan called T-Mobile One Plus, which, among other benefits, offers unlimited HD day passes. So by subscribing to the plan, you can stream 1080p video all you want every single day — but only if you go and activate the HD day pass again every single day. Presumably, T-Mobile is hoping you’ll forget to activate those passes, or else it would have just lifted the 480p quality limit without this bizarre constraint. Making this even more confusing, T-Mobile originally announced plans to offer an “HD add-on” for the One plan that offered unlimited HD streaming without constraints. That’s no longer going to be an option, however, so if you want HD video streaming, you’re stuck re-enabling it every day. A T-Mobile rep framed the change as “giving customers more” for the same price, which is true (both cost $25 extra per month), but the new plan also involves the strange new reactivation hurdle.


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