Staples Tries Co-Working Spaces To Court Millennials And Entrepreneurs

Are there any Slashdot readers who are doing their work in co-working spaces? An anonymous reader writes:
Staples office-supply stores is aggressively repositioning its brand to entice new customers like tech entrepreneurs and small businesses, reports The New York Times. “A case in point: Staples’ partnership with Workbar, a Boston-based co-working company founded in 2009… Workbar attracts the coveted millennial generation, as well as entrepreneurs, a potential pipeline for new small business customers.” Three co-working spaces have now been added to Staples stores, including their original flagship store in Boston, and the Times spotted funky art, skylights, an artificial putting green, as well as gourmet coffee “and — on some nights — happy hours with beer and wine.”

“This blend of old and new shows how Staples Inc. is digging up its roots as one of the first, and most successful, big-box retailers. Under Shira Goodman, the company’s new chief executive officer, Staples hopes it can reverse its years of declining sales, unlike so many other retailers left for dead in the internet age.”
The company also reports online orders already make up 60% of their sales, which they hope to push to 80% by 2020, according to the Motley Fool. “Selling products, 50% of which are outside of traditional office supply categories, to businesses large and small has proven to be a resilient business for Staples.”


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