Snapchat Wanted $150K To Not Run NRA Ads On Gun Control Group Videos

New submitter bababoris writes: It appears that Snapchat’s Rob Saliterman attempted to “encourage” Everytown for Gun Safety to advertise with Snapchat or risk having National Rifle Association (NRA) ads run during their Live Story promoting gun safety. The Next Web reports: “Everytown for Gun Safety is an advocacy group that focuses on gun safety and violence issues. According to Mic, it reached out to Snapchat in 2016 to inquire about an advertising campaign for its #WearOrange event, held on National Gun Violence Awareness Day. A Snapchat representative, Rob Saliterman, responded to Everytown with a quote of $150,000. This would allow Snapchat users to engage with the event using custom filters and lenses created specifically for it. Realizing that another department within Snapchat had undercut him, he fired off an email suggesting that Everytown pay up, lest National Rifle Association (NRA) adverts appear on their videos.”


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