Smartwatch Shipments Fall For the First Time; Apple Only Company In Top 5 To Decline

Emil Protalinski, reporting for VentureBeat: The smartwatch market has hit its first bump, and it’s all Apple’s fault. Vendors shipped a total of 3.5 million smartphones worldwide last quarter. This Q2 2016 figure is down 32 percent from the 5.1 million units shipped in Q2 2016, marking the first decline on record. It’s important to note that smartwatches are just a subcategory of the larger wearable market. As such, these figures don’t count basic bands sold by companies like Fitbit. Apple is thus the undisputed leader, even after the losses it saw in Q2 2016, and it could easily see a return to growth with the release of Watch OS 2.0. Apple’s market share decreased 25 percentage points (from 72 percent to 47 percent) and it shipped less than half the smartwatches (1.6 million). But the company still holds almost half the market, with every other vendor shipping fewer than a million units.


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