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Smart Watches Won’t Make Traditional Watches Obsolete

What’s with Smart Watches?

A wrist computer with a strap is all they are.

I keep reading these dire predictions from technologists that now that Apple has created a smart watch, and let’s nevermind the myriad of smart watches already on the market like SOny and others, that traditional wristwatches will now become obsolete since everyone will want the smart watch, or the new Apple version.

Apple is definitely chic lately, but this watch thing… it’s shallow.

The watches still don’t take the place of the phones. They augment them. That’s it.

What technologists and others miss, who don’t understand the allure of traditional watches, or even the allure of the more expensive tier of traditional watches, which includes the expensive brands and the mechanical watches, are a multitude of reasons which differs according to who you are applying the resoning to.

Older people who aren’t into technology won’t go out and buy smart watches.

Cheap people who are happy with their cheap quartz watch won’t invest in one.

Poorer people won’t ditch their cheap watch for one either.

People who need the durability of a very durable quartz watch or even a battery-less mechanical or mechanical automatic won’t bother either. The person in southeast Asia who is wearing a mechanical Seiko 5 which never needs batteries and is quite durable won’t do it.

Those who live in places where even if they can afford it it would get robbed from them won’t be getting one.

Most of those who don’t now wear a watch won’t change their bare wristedness for one.

The Rolex or other fine watch owner or collector will most definitely not be trading their high priced collectibles for any robotic toy coming out of silicon valley.

As a quick aside, why did I write this article?

I’m a watch guy.

I love wristwatches, and I have a modest collection.

Some are expensive (for me) and others are inexpensive.

Some are quartz, some solar, and some mechanical or mechanical automatic.

People like me enjoy the art of mechanical machines and we are surrouded by computing devices all day, so we find the anachronism refreshing.

Listen, I have several computers, a smart phone, and I work in technology as well as online marketing.

I run several websites and am surrounded by this stuff all day long.

There is ZERO appeal in a smart watch for me.

I have my phone, which is all the smarts I need.

I don’t need a baby phone assistant on my wrist.

The Swiss and Japanese watchmakers can rest easy.

It is amusing, though, to see these luxury watchmakers all scramble to announce plans for smart watches in order to stay newsworthy and (in their minds) relevant.

I guess it would be bad business to not do so, but the likes of Breitling and Tag should fear not. Their devoted clientele are not going to ditch their products for Apple or other smart watches any time soon.

From a business standpoint it makes sense for them to follow this, and it goes beyond being or staying relevant.

They can appeal to a new market and get some people to investigate further and maybe bridge into mechanical watches that they offer. This sector has the money to experiment, since anything that Breitling or Tag makes will cost several thousand dollars anyway. That segment would see the Apple watch as a bargain basement item.

So, you see, the market it made up of all types. You have people who wold look at the ~!$400 Apple smart watch as an expensive luxury. You would have people who would need to pay several thousand for any watch just to take it seriously. Then you have people who would never use a robotic watch for reasons as different as night and day.

I have to break it to the tunnel vision technologists who have a zero understanding of the very complicated wristwatch marketplace.

Guys, stick to tablets and other gadgets where you know the terrain.

I totally agree with the PC Magazine article on the same subject.

Check it out because the author lays it out better than I ever could.

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