Samsung Reminds Us That You Can’t Make People Use an App They Don’t Want

Samsung has announced that it will be discontinuing Milk Music on September 22. The announcement comes a year after the South Korean technology conglomerate shuttered Milk Video, another service that didn’t receive the traction Samsung was hoping. Peter Kafka, writing for Recode: It’s true that you can’t get media/apps/services to customers without access to a platform. But control of the platform doesn’t mean customers are going to use your media/apps/services: They’ve got plenty of choices and they’ll choose the ones they want. Ask Verizon and Comcast, which both launched video apps on their networks last year and have nothing to show for it. (You’ve heard of Verizon’s Go90 only because Verizon keeps talking about it when people ask why it spent $10 billion on AOL and Yahoo; you have completely forgotten about Comcast’s Watchable.) Soon you’ll be able to ask AT&T, which is launching its own video app this fall, which will also feature lots of content people either don’t want or can get elsewhere.


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