It’s been a challenging week for iRobot, the company behind the popular Roomba robotic vacuums. From a report: It started with an interview in Reuters, in which the company’s chief executive Colin Angle gave the clear impression that iRobot was selling consumers’ home mapping data (Editor’s note: the chief executive said the company intended to explore the opportunity). Last night, Angle and iRobot got back to me on this issue. They provided the following response to the concerns I and others shared. “First things first, iRobot will never sell your data. Our mission is to help you keep a cleaner home and, in time, to help the smart home and the devices in it work better. There’s no doubt that a robot can help your home be smarter. It’s the data it collects to do its job, and the trusted relationship between you, your robot and iRobot, that is critical for that to happen. Information that is shared needs to be controlled by the customer and not as a data asset of a corporation to exploit. That is how data is handled by iRobot today. Customers have control over sharing it. I want to make very clear that this is how data will be handled in the future.”
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