Pinterest Acquires Instapaper

An anonymous reader quotes a report from The Verge: Instapaper, a pioneering app for saving articles to read later, has been acquired — again. The app, which was created by developer Marco Arment and sold to Betaworks in 2013, has found a new home at Pinterest. The goal is “to accelerate discovering and saving articles on Pinterest,” the company said in a statement. It will continue to operate as a standalone app, and the Instapaper team will work on both that app and on Pinterest generally. Terms of the deal were not disclosed. As a visual search engine, Pinterest isn’t often thought of as a place to bookmark written content. But in 2013 the company introduced article pins, a format that creates rich bookmarks complete with a photo and a preview of the text. The acquisition of Instapaper suggests the company believes there is more to be done there — although it’s not certain how valuable that will be for Pinterest. Instapaper can be used for free or in a $30-a-year premium version; the company has never said how many subscribers it has.


Share on Google+

Read more of this story at Slashdot.

Clip to Evernote

Leave a Reply

Your email address will not be published. Required fields are marked *