Olympics Committee Says Non-Sponsors Are Banned From Tweeting About the Olympics

An anonymous reader shares a Gizmodo report:The U.S. Olympics Committee has gone off the deep end, when it comes to intellectual property. It’s willing to sue anyone to protect their trademarks, even when the use is no real threat. But the committee’s latest claim is an entirely new level of absurdity. What’s getting the U.S. Olympics Committee in a tizzy this time? Tweets. Specifically any company that tweets about the Olympic Games and isn’t a sponsor. ESPN obtained a letter from the U.S. Olympic Committee chief marketing officer Lisa Baird who outlines the absurd demands. “Commercial entities may not post about the Trials or Games on their corporate social media accounts,” Baird writes, apparently in earnest. “This restriction includes the use of USOC’s trademarks in hashtags such as #Rio2016 or #TeamUSA. And according to ESPN, it gets even more absurd. Apparently the letter says that any company whose primary mission isn’t media is forbidden from using any pictures taken at the Olympics, sharing, and even reposting anything from the official Olympics account.


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