Nutella Used An Algorithm To Design 7 Million Unique Labels

An anonymous reader quotes Inc.
Millions of Italians can now say they own a one-of-a-kind Nutella jar. In February, 7 million jars appeared on shelves in Italy, all of them boasting a unique label design… “An algorithm has usurped the traditional role of a designer,” writes design magazine Dezeen. There are jars with polka dots. Jars with zigzags. Jars with splotchy shapes. All sorts of other patterns, too… All 7 million jars sold out within a month… Due to the sell-out success of these jars, Nutella is reportedly launching the same campaign soon in other European countries, starting with France.

The article includes a video showing some of the labels. The algorithm always kept the original logo, but then “pulled from dozens of patterns and thousands of color combination.”


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