Not Made in America, Wal-Mart Looks Overseas For Online Vendors

Walmart.com, trailing Amazon.com in the number of goods for sale on its website, is recruiting vendors in China and other countries to boost its online offerings in a pivot away from Wal-Mart’s Made-in-America campaign. From a report: While there is a financial incentive behind the move, Wal-Mart’s decision comes out of necessity: not all the goods its customers want — ranging from jeans to bicycles to beauty products — are manufactured within the United States. That reality pits Wal-Mart against President Donald Trump’s “Made in America” push. It also risks alienating some of Wal-Mart’s existing U.S. vendors since it runs counter to the American-made pledge the retailer made in 2013 in a bid to win customers, and satisfy unions and other critics who said its drive for low cost goods was undermining American jobs. According to two sources with knowledge of the matter, Wal-Mart Stores in February began inviting sellers from China, the United Kingdom and Canada to list on the marketplace section of Walmart.com, where it earns a share of revenue from goods sold and delivered to customers by third-party vendors.


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