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Movie Studios Are Blaming Rotten Tomatoes For Killing Movies No One Wants To See

Pirates of the Caribbean: Dead Men Tell No Tales and Baywatch were never going to be critical darlings. Both movies led the domestic box office to its worst Memorial Day weekend showing in nearly 20 years. Quartz adds: In the fallout, are Hollywood producers blaming the writers? The actors? Themselves? (Of course not.) No, they are blaming Rotten Tomatoes. They say the movie-review site, which forces critics to assign either a rotten or fresh tomato to each title when submitting reviews, regardless of the nuances of their critiques, poisoned viewers against the films before they were released. “Insiders close to both films blame Rotten Tomatoes, with Pirates 5 and Baywatch respectively earning 32% and 19% Rotten. The critic aggregation site increasingly is slowing down the potential business of popcorn movies. Pirates 5 and Baywatch aren’t built for critics but rather general audiences, and once upon a time these types of films — a family adventure and a raunchy R-rated comedy — were critic-proof. Many of those in the industry severely question how Rotten Tomatoes computes the its ratings, and the fact that these scores run on [the movie-ticket buying site] Fandango (which owns RT) is an even bigger problem,” Deadline reported. […] The site has a separate score that measures audience reception, which it displays next to the critic rating. And quite a few smell what The Rock is cooking — 70% of Baywatch viewers on Rotten Tomatoes said they liked it. But the critic score is what many people look to when deciding whether to spend their hard-earned money at the cinema. Also read: Hollywood Producer Blames Rotten Tomatoes For Convincing People Not To See His Movie.

Read more of this story at Slashdot.

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