Microsoft Makes Twitter More Interesting
Microsoft has developed a system, “BingTweets” where users of their Bing search engine will be able to see live Twitter feeds related to the search topic at hand. Brilliant! You actually access this through the BingTweets.com URL. This will not only return search results, but offer a kind of up to the minute buzz or pulse of the search topic. You are not logged into Twitter at this point so you can’t interact with the feed.
Microsoft's BingTweets service
To make up for that lack of interactivity, there is a “Share This” feature which let’s you email, tweet, or post the results to social networking sites. Also present is a box for trending topics, which gives the user access to people, places, and products. This presents Twitter in a whole new way, and dare I say, adds another tool in the arsenal of those researching hot trending topics for marketing or PR purposes.
July 16th, 2009 at 12:05 pm
[...] Twitter is a mixed bag. For a long time I didn’t see the value in it. Now I see value, but I also see a lot of useless chatter. It is a VERY useful PR tool for celebrities to plug their agenda. It’s a great marketing tool. It is an awesome market research tool. Twitter is like putting your pulse on the Internet. I posted something last night about Microsoft adding value to their Bing search engine with some nifty Twitter tools. [...]