IFTTT (short for If this then that) has made a name for itself as a platform for people to easily automate tasks between various apps. The company announced on Wednesday that it is now allowing developing partners to embed those IFTTT recipes directly in their own third-party apps. TechHive adds: This should enable IFTTT to expand its user base beyond the 1.4 million enthusiasts who are already using the service. Smart-home device users who own products such as the Ring video doorbell, LIFX smart bulbs, the Foobot indoor air monitor, and the Garagio smart garage-door operator will gain the capability to use IFTTT recipes directly from their product’s apps starting Wednesday. You’ll still need to sign up for an IFTTT account if you don’t have one, but you’ll be able to do that without leaving the third-party device’s app. “It lets them tell the story now,” said CEO Linden Tibbett. “A good analogy is to think of how PayPal handles payment… We want to be that standard for asking and granting access from one service to another.”
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