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HTC Introduces Eye-Tracking ‘VR Ad Service’

We all knew this day would come: HTC has introduced a “VR Ad Service” that knows when viewers are actively looking at ads. “Ads that appear in immersive VR environments can not only provide more effective impressions, they can also track whether the users have viewed them or have turned away their gaze. Accordingly, the multiplied effect of effective impressions and verified viewings will bring you higher advertising revenue!” HTC explains. PC Gamer reports: Advertisers will only pay for ads after they’ve been viewed, according to Business Insider. Some of the formats they will use include loading scenes, 2D and 3D in-app placements, app recommendation banners, and big screen video. This will be an opt-in ad service for developers. HTC notes that by opting in, “all of your free apps would be automatically put on the list which can be used to integrate VR Ads.” News of in-game ads coming to VR isn’t exactly the sort of thing that will excite gamers. If there’s a silver lining here, it’s that ads are more likely to be relevant to the viewer’s interests over time, at least in theory. “Compared to ordinary ad impressions, ads that are seen by users in a immersive VR environment can not only meet the user’s needs by means of precise re-targeting, but can also be detected if they are viewed effectively by users,” HTC states. “Therefore, promotion of your applications would have much more effective impression, which not only arouses the attention of potential users and enhance brand image, but further attracts interested users directly to download your apps in the VR environment!”

Read more of this story at Slashdot.

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