HughPickens.com writes: Mid-range prostitution is a relatively new market, enabled by technology. Before the internet, it was hard for escorts to find customers: They had to either walk the streets searching for customers, rely on word-of-mouth, or work with agencies. The internet changed all that as Allison Schrager writes at Quartz that if you work at Goldman Sachs in NYC and you want to tie up a woman and then have sex with her, you’ll first have to talk to Rita. Rita will “insist on calling your office, speaking to the switchboard operator, and being patched through to your desk. Then she will want to check out your profile on the company website and LinkedIn. She’ll demand you send her message from your work email, and require a scan of either your passport or driver’s license.” Though some escorts rely on sex work-specific sites that maintain “bad date” lists of potentially dangerous clients, others make use of more mainstream sources to gather information about and verify the identities of potential johns. Rita is addressing a problem that every business, both legal and illegal, has. Before the internet, more commerce occurred locally — customers knew their merchants or service providers and went back to them repeatedly. As technology has expanded our transactional networks, it must also offer new ways of building trust and reputation. “The lesson here is that, while you’d think all the technological options for finding customers would make Rita’s job as a madam obsolete, it has actually made her services more critical,” says Schrager. “One step ahead of the mainstream economy, Rita’s thriving business shows that some jobs won’t disappear. They just need to be recast in a way that capitalizes on what made them valuable in the first place.”
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