Google To Drop Nexus Brand Name, Move Away From Stock Android

tripleevenfall quotes a report from The Verge: Google’s newest smartphones won’t be Nexus devices after all. According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones. Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process. This shift is more than just symbolic. The report states Google will load the devices with a special version of Android Nougat, as opposed to the standard “vanilla” version of the operating system that’s shipped on past and current Nexus devices. Android Police reported earlier this month that Google may remove the Nexus branding from its upcoming smartphones and replace it with a “G” logo. It’s too early to tell which direction Google is taking with its upcoming Android Nougat smartphones. Google has spent years marketing the Nexus brand as a hardware entity, while Google has reserved its own name for software services.


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