Google Search Removes ‘Mobile-Friendly’ Label, Will Tackle Interstitials Next

An anonymous reader quotes a report from VentureBeat: Google today announced two updates to mobile search results: an aesthetic one rolling out now and an algorithmic one coming next year. The former consists of removing the “mobile-friendly” label in search results and the latter will punish mobile sites that use interstitials. The goal is to “make finding content easier for users,” though as always, the company didn’t share exactly how much of an impact users and webmasters can expect. The report adds: “If your site is in the 15 percent group, here’s a quick recap. A webpage is considered ‘mobile friendly’ if it meets the following criteria, as detected in real time by Googlebot: Avoids software that is not common on mobile devices, like Flash; Uses text that is readable without zooming; Sizes content to the screen so users don’t have to scroll horizontally or zoom; Places links far enough apart so that the correct one can be easily tapped. The company now wants to tackle ‘intrusive interstitials’ as they ‘provide a poorer experience to users than other pages where content is immediately accessible.’ After January 10, 2017, pages where content is not easily accessible when coming from mobile search results ‘may not rank as highly.’ Interstitials that Google doesn’t like include showing a popup that covers the main content (immediately or delayed), displaying a standalone interstitial that the user has to dismiss before accessing the main content, and using a layout where the above-the-fold portion is similar to a standalone interstitial but the original content is inlined underneath. Interstitials that Google deems OK include legal obligations (cookie usage or for age verification), login dialogs on sites where content is not publicly indexable, and banners that use a reasonable amount of screen space and are easily dismissible.”


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