The ongoing tussle between YouTube and the music industry took a new turn this week when Google assured everyone that its video platform doesn’t have any negative impact on the other streaming music services — despite all the free music it offers. From a report: A Google-commissioned report into how YouTube impacts on the wider music economy has — somewhat unsurprisingly — found that the hugely popular, yet much-maligned platform significantly drives sales and stops users from visiting pirate music services. According to a European study carried out by RBB Economics, if music content was removed from YouTube around 85 percent of the time that users spend on the platform would switch to lower value channels, such as TV, radio or internet radio. RBB claimed there would also be a significant increase in time spent listening to pirated content (up 29 percent), while only 15 percent of heavy users, defined as someone who watches more than 20 hours of music videos per month, would switch to higher value offerings like subscription streaming services. In the U.K., that number increases to 19 percent; in France it’s 12 percent. […] In response, music trade bodies poured scorn on the paper’s findings. “Google’s latest publicity push once again seeks to distract from the fact that YouTube, essentially the world’s largest on-demand music service, is failing to license music on a fair basis and compensate artists and producers properly by claiming it is not liable for the music it is making available,” reads a statement from IFPI. “Services like YouTube, that are not licensing music on fair terms, hinder the development of a sustainably healthy digital music market,” claimed the international trade body, repeating its regular call for tighter regulation around safe harbour licensing.
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