Google said today it is taking its first attempt to combat the circulation of “fake news” on its search engine. The company is offering new tools that will allow users to report misleading or offensive content, and it also pledged to improve results generated by its algorithm. From a report: While the algorithm tweaks should impact on general search results, the reporting tools have been designed for Google’s Autocomplete predictions and Featured Snippets which have been problematic in recent months. Updated algorithms should help to ensure more authoritative pages receive greater prominence, while low-quality content is demoted. Vice president of engineering at Google Search, Ben Gomes, admits that people have been trying to “game” the system — working against the spirit of the purpose of algorithms — to push poor-quality content and fake news higher up search results. He says that the problem now is the “spread of blatantly misleading, low quality, offensive or downright false information.”
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