The European commission has filed a third antitrust charge against Google — this time it is against the Mountain View-based company’s AdSense advertising business. The EU regulator is accusing Google of abusing its dominance in search to benefit its own advertising business, one of company’s main revenue stream. A Bloomberg article explains the whole situation: While this is an escalation for the advertising probe, the statement of objections focused on comparison shopping bolsters a case the European Commission first laid out in an antitrust complaint in April 2015. Both of these investigations are in addition to an ongoing antitrust case against Alphabet Inc. for the alleged market-dominance of its Android mobile operating system that the EU filed in April. The antitrust issues are just one strand of a net of regulatory problems entangling the company in Europe. It is facing a separate inquiry
into its use of copyrighted content from European publishers and complaints about its compliance with European “right to be forgotten” rules. A bevy of individual European governments are also investigating the company for alleged underpayment of tax. In response to the latest EU antitrust complaints, Google said that its products “increased choice for European consumers and promote competition,” and that will provide a detailed response to the European Commission’s claims in the coming weeks. In the past, Alphabet Chairman Eric Schmidt has said European officials should spend more time trying to promote Europe’s own tech sector and less time trying to punish successful American companies.
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