Facebook Unveils New Tools To Help Elected Officials Reach Constituents

An anonymous reader quotes a report from TechCrunch: Facebook this year has launched a number of features that make it easier for people to reach their government representatives on its social network, including “Town Hall,” and related integrations with News Feed, as well as ways to share reps’ contact info in your own posts. Today, the company is expanding on these initiatives with those designed for elected officials themselves. The new tools will help officials connect with their constituents, as well as better understand which issues their constituents care about most. Specifically, the social network is rolling out three new features: constituent badges, constituent insights, and district targeting. Constituent badges are a new, opt-in feature that allow Facebook users to identify themselves as a person living in the district the elected official represents. A second feature called Constituent Insights is designed to help elected officials learn which local news stories and content is popular in their district, so they can share their thoughts on those matters. The third new feature — District Targeting — is arguably the most notable. This effectively gives elected officials the means of gathering feedback from their constituents through Facebook directly, using either posts or polls that are targeted only towards those who actually live in their particular district. That means the official can post to Facebook to ask for feedback from constituents about an issue, and these posts will only be viewable by those who live in their district.


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