Facebook Is Telling the World It’s Not a Media Company, But It Might Be Too Late

Let’s get some facts straight. The vast majority of people now get their news from social media. Facebook has become one of the largest platforms for media companies. Not only does it send people to publications, it also offers outlets Instant Articles platform, essentially acting as a publisher. But when CEO Mark Zuckerberg was asked on Monday if Facebook is a media company, he took some time thinking about it, and said “no.” From a Business Insider article: Zuckerberg went on to explain how Facebook is a technology company that gives media companies tools and a platform, not a media company itself. This isn’t the first time we’ve heard him spout a similar rhetoric recently, because it has been a particularly thorny year for Facebook and the news business. Zuckerberg maintains that it isn’t a media company because it doesn’t create content. Sure, Facebook isn’t making journalism (what many people think of when they hear “media company”) but it is hosting, distributing, and monetizing content just like a media company. And even what Zuckerberg said — “When you think about a media company, you know, people are producing content, people are editing content, and that’s not us” — has been more or less true this year depending on how you define producing and editing.


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