According to Business Insider, “Facebook is closing around 200 of its 500 Oculus Rift virtual-reality demo stations at Best Buy locations across the U.S.” The reason has to do with “store performance,” as multiple Best Buy pop-ups told Business Insider that “it was common for them to go days without giving a single demonstration.” From their report: Oculus spokeswoman Andrea Schubert confirmed the closings and said they were due to “seasonal changes.” “We’re making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets,” she said. “You can still request Rift demos at hundreds of Best Buy stores in the U.S. and Canada.” “We still believe the best way to learn about VR is through a live demo,” she continued. “We’re going to find opportunities to do regular events and pop ups in retail locations and local communities throughout the year.” Best Buy spokeswoman Carly Charlson said stores that no longer offer demos will continue to sell the Oculus Rift headset and accompanying touch controllers, which cost $600 and $200 respectively. Multiple “Oculus Ambassador” workers BI spoke with said that, at most, they would sell a few Oculus headsets per week during the holiday season, and that foot traffic to their pop-ups decreased drastically after Christmas. “There’d be some days where I wouldn’t give a demo at all because people didn’t want to,” said one worker at a Best Buy in Texas who asked to remain anonymous. Another worker from California said that Oculus software bugs would often render his demo headsets unusable.
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