Facebook Has Reached Its Microsoft Bing Moment — History Shows the Results Won’t Be Pretty

As we noted recently, Facebook continues to duplicate every core feature that rival app Snapchat adds to its service. A new report, which cites multiple Facebook employees, sheds more light into how Facebook operates. The company, the report claims, created a “Teens Team” to figure out how to grab teenagers back from Snapchat, and has been up front about its tactics within the company: The internal mantra among some groups is “don’t be too proud to copy.” Matt Rosoff, an editor at CNBC says this whole tactics by Facebook is nothing new in the tech industry. From the article: Flash back to the early 2000s, when Microsoft was the undisputed king of the tech industry, with two unassailable monopolies — operating systems and productivity apps for personal computers. It faced a lot of competitors, but the one that scared it the most was Google, which was in a completely different business. Google didn’t start by creating alternatives to Windows and Office, although it did so later. Instead, it created a suite of online services — first search, followed by email and maps — that threatened the entire purpose of a personal computer. Why rely on Microsoft software running locally when you could get so much done with web apps? Microsoft’s response? Trying to build the exact same service that made Google famous — a search engine, first known as MSN Search, later rebranded to Bing. Eleven years later, Bing is a small minority player in search, with less than 10 percent market share on the desktop and less than 1 percent in mobile.


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