Ending Emails With Certain Variation Of Thank You Vastly Improves Response Rate, Study Finds

An anonymous reader shares an Inc article: The folks at Boomerang, a plug-in for scheduling emails, did a little study to see how the language people use to close their emails has any effect on the response rate. “We looked at closings in over 350,000 email threads,” data scientist Brendan Greenley wrote on the Boomerang blog, “And found that certain email closings deliver higher response rates.” But do all emails need a response? Not necessarily. That’s why Boomerang ran a variation of the test that looked at threads whose initial email contained a question mark, meaning the initiator of the conversation was likely looking for a reply. The answer? Those that express gratitude. “Emails that closed with a variation of thank you got significantly more responses than emails ending with other popular closings,” Greenley writes. Here are the exact numbers: Emails that ended in Thanks in advance had a 65.7% response rate. Of emails that ended in Thanks, 63.0% got responses. The third most effective closing was Thank you with a 57.9% response rate. Boomerang has shared the kind of emails it accessed and how.


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