Microsoft is Planning Apple Retail Store Assault
Microsoft’s COO, Kevin Turner, is claiming that Microsoft is going to open a chain of retail stores right next to Apple stores in the Fall. Turner also claims that Microsoft has hired a retail team to implement the plan.
Wow. I smell a big flop coming. Why does Microsoft need it’s own retail stores? I can understand the sporting spirit in taking on Apple (as if they didn’t already have their hands full of Google and the Chrome OS and browser, not to mention search, and advertising, and…), but all I foresee in these stores is overpriced Windows and XBOX stuff. It will be fun though, and I welcome this move by Microsoft because you know, they keep this industry entertaining. I also endorse vigorous competition between technology behemoths. The consumer usually wins when they duke it out like this. I just hope that the stockholders don’t get left holding the bag.
