Kara Swisher, reporting for Recode:Cable giant Comcast will allow popular web video streaming service Netflix onto its X1 platform. (Editor’s note: both the companies confirmed the move to the publication.) Sources said the deal to be on the cable giant’s set-top box would be akin to the arrangement that Netflix has cut with smaller cable operators in the United States and bigger ones across the globe. Netflix also has deals with Apple, Roku and Google’s Chromecast; its app is offered on these Internet TV services. It also is embedded in smart televisions.It’s an enormous step, given the long and sometimes contentious history between the two companies against a backdrop of increased consumer usage of internet-delivered video. From the report:Back in 2012, for example, Peter Kafka reported that Netflix CEO Reed Hastings was “once again accusing Comcast of violating ‘net neutrality’ principles by favoring its own web video service over those from Netflix, HBO and Hulu, when it comes to data usage.”
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