China’s Xiaomi Gearing Up For US Debut

An anonymous reader shares a Bloomberg report: Xiaomi is preparing to enter the U.S. smartphone market “in the near future,” employing the same online sales and social media marketing tactics that helped the six-year-old startup become China’s largest privately funded startup. Xiaomi can no longer afford to ignore the world’s largest smartphone arena by revenue, company vice president Hugo Barra said in an interview. Its international expansion is taking on new-found urgency as growth at home slows and rivals such as Huawei erode its market share. “The U.S. is a market that we definitely have in our sights,” Barra said on Bloomberg Television. “We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there.” Barra, who oversees the Chinese company’s international expansion, has signaled Xiaomi’s U.S. debut before. But the smartphone vendor is now in a better position to launch an incursion onto Apple’s turf. In June, the Beijing-based company announced the acquisition of nearly 1,500 technology patents from Microsoft — a deal that may smooth potential legal tangles over intellectual property as it pushes abroad.


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