Can Twitter Survive By Becoming A User-Owned Co-Op?

What’s going to happen now that Twitter’s stock price has dropped from $66 a share to just $18? An anonymous reader quotes Salon:
A small group of shrewd Twitter users and shareholders have come up with proposals to fundamentally restructure the way Twitter is controlled, to turn the company into a public service by removing the need to feed investors’ ceaseless appetite for hitting quarterly growth benchmarks… Sonja Trauss, a Bay Area housing policy activist, and Twitter shareholder Alex Chiang proposed earlier this year a resolution for the company’s recent annual shareholder vote to promote ways to get Twitter users to buy stock in the company, such as offering ways to buy shares directly through the Twitter website and mobile app. If many individual Twitter users each owned a small piece of the company, then they could participate collectively (through the annual shareholder voting process) in steering the direction of the company.
The idea makes sense from a labor standpoint. Twitter’s value comes from user’s tweets, which provides the backbone for digital advertising revenue. Twitter also sells this user-generated data to third parties that use it mainly for market research. This bloc of user-shareholders could theoretically overtake the control major institutional shareholders…have over the company. Because a lot of owners of a few shares of the company would have little to lose if the stock price doesn’t grow or wavers, Twitter would be less beholden to meeting Wall Street’s often brutal expectations.


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