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At Burning Man While Your Startup Burns

There’s a difference between clearing your head, and ditching your dying startup to do drugs in the desert. From a report: Whether you’re going to Burning Man, Ibiza, SXSW, or some big international tech conference, the message you send is the same. If your startup isn’t succeeding, you’re skipping out on the dirty work while hoping some miracle revelation or networking connection will save you. And it probably won’t. For those less familiar, Burning Man is when 70,000 people build a temporary city of tents and RVs in the Nevada desert where no money is exchanged, and instead everyone seeks to gift strangers with giant art installations, workshops, food, drinks, and celebrations. But I get a sinking feeling when I notice or hear about the leaders of a struggling startup trying to dance or dose away their troubles. Being out of a contact for several days to a week since there’s no reliable cellular connection and a stigma against phone use creates a decision-making bottleneck that can slow down your company. Ex-Oculus founder Palmer Luckey here points out how juice presser startup Juicero’s founder Doug Evans took off to Burning Man for week. That’s despite the company recently admitting it needed to lower prices after Bloomberg reporters revealed you could simply squeeze Juicero juice packs by hand without the $400 machine. In the middle of that week Evans was at Burning Man, Juicero announced it would suspend sales of its juicer and juice packs as it desperately tries to find an acquirer. While Evans handed over the CEO title to former Coca-Cola exec Jeff Dunn late last year, the company told TechCrunch “Evans is Juicero’s full time Founder and Chairman of the Board and very active within the company.”

Read more of this story at Slashdot.

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