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Apple Wants To Sell Premium TV Channels in a Bundle

Apple isn’t done trying to sell you pay TV. From a report on Recode: Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz. Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do. The difference: Traditional pay TV operators, like Charter, usually require consumers to subscribe to a basic level of TV channels before it will sell them a premium bundle. Apple could sell the bundle as standalone product, delivered via its iOS devices and its Apple TV settop box. Apple doesn’t have a bundle deal in place with any of the premium networks, industry sources say. Apple currently sells HBO for $15 a month, Showtime for $11 a month, and Starz for $9 a month.

Read more of this story at Slashdot.

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