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Apple Starts Assembling iPhones In India

Apple has successfully completed its first trial run assembly of the iPhone SE in India, reports The Wall Street Journal. “We are beginning initial production of a small number of iPhone SE in Bengaluru,” Apple said in a statement to TechCrunch. “iPhone SE is the most popular and powerful phone with a four-inch display in the world and we’ll begin shipping to domestic customers this month.” From the report: The four-inch SE is Apple’s least expensive model, running $399 in the States. Some retailers in the country have managed to undercut the cost, lower the entry level price of the handset by around $80 — but even at that price, it’s still substantially more expensive than most. In spite of its relatively low pricing, the SE doesn’t appear to have made quite the splash Apple was initially anticipating in the country. Apple has long been working to move production to the country, hoping, in part, to retake some of the market it has lost in China in recent years, as domestic handset sales have grown. Locals are hoping that such a move could reduce the retail cost of the SE even further, by as much as $100. But while $220 is certainly a lot more palatable, that still marks a substantial premium over the average handset price. It’s the world’s fastest growing market, having recently surpassed the U.S. to claim the number. The Indian market is expected to generate somewhere in the neighborhood of one billion smartphone sales over the next half-decade.

Read more of this story at Slashdot.

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