Amazon To Expand Counterfeit Removal Program in Overture To Sellers

Amazon.com is expanding a program to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat. From a report: As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview on Monday. The so-called brand registry, which had been in a test phase, will be widely available for free in North America, Faricy said ahead of his presentation at the Shoptalk commerce conference in Las Vegas.


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