Amazon Loses Huge Footwear Company Because Of Fake Products, a Problem It Denies Is Happening

Several sellers on Amazon had noted earlier this month that the platform is riddled with counterfeit products and that things have gotten worse after Chinese manufacturers were allowed to sell goods to the consumers in the United States. Amid the report, the German footwear company Birkenstock has announced it will no longer sell its sandals on Amazon. The company added that it will also ban any sales of its products by third-party sellers on Amazon, effectively making its products unavailable on the world’s largest online store, according to a report on CNBC. From the report: “The Amazon marketplace, which operates as an ‘open market,’ creates an environment where we experience unacceptable business practices which we believe jeopardize our brand,” Birkenstock USA CEO David Kahan wrote from the company’s U.S. headquarters in Novato, California. “Policing this activity internally and in partnership with Amazon.com has proven impossible.”


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