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Amazon Is the 2nd Most Popular App Among Teens, Says Study

An anonymous reader writes: When it comes to apps they’re using these days, teens and millennials say Snapchat is king — no surprise there. But second place? It’s not Instagram: It’s Amazon. This is according to a survey — The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs — that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences. The survey skewed towards younger consumers. One question asked which apps they were using currently that they weren’t using a few months ago: Snapchat and Amazon came in first and second. (Other popular apps — Instagram, Twitter and Pinterest — came in third, fourth and fifth respectively.) “Users are looking for efficiency, speed and convenience, and Amazon hits all those buckets,” said Conde Nast chief marketing officer Pam Drucker Mann told CNBC. On a side note, it appears people generally don’t have many gripes with Amazon. Early results of our poll from Wednesday suggests Amazon is the last company (of the five tech giants) whose services people are keen on ditching. Also, regardless of how some of us feel about Snapchat, the company seems to be a hit among teenagers.

Read more of this story at Slashdot.

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