Amazon Debuts a Dedicated Shop For Kickstarter Products

An anonymous reader quotes a report from TechCrunch: Today, Amazon announced it’s teaming up with Kickstarter to offer those successful Kickstarter products a way to reach more customers through a dedicated section on Amazon’s website. Via www.amazon.com/launchpad/kickstarter, the online retailer is now featuring a group of over 300 Kickstarter products across a variety of categories, like electronics, books, home and kitchen, movies and tv, and more. The products can also be browsed by theme, like STEM products, “Always be Learning,” “Exquisite Objects,” “Inventing the Future,” and “Public Benefit,” for example. The new Kickstarter section is actually an expansion on Amazon’s Launchpad platform, launched a year ago. In July 2015, the retailer debuted a dedicated portal that offered both marketing and sales for hardware and physical goods from younger tech companies. Today, Amazon says it has now worked with over 100 VCs, accelerators and crowdfunders and has helped more than 1,000 launch products across the U.S., the U.K., China, Germany, and France. All startups who participate in Launchpad receive custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, the retailer notes.


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