73% of Subscribers Would Download Netflix Content, Says Survey

An anonymous reader writes: A report surfaced a couple weeks ago suggesting Netflix is soon going to let users download videos for offline playback. AllFlicks decided to poll 1,000 stakeholders to see what they think of the bold new idea. In their survey, they asked respondents to tell them how important offline viewing was to them. Nearly two thirds of Netflix subscribers said offline support was either “Important” or “Very Important” to them. About a quarter of all respondents chose the most enthusiastic option, “Very Important.” Just plain “Important” was the most popular answer, at 39%, and “Not Important” netted a significant minority at 34%. They followed up by asking subscribers if they think they will download Netflix videos if offline viewing becomes possible. The respondents agreed overwhelmingly that they would download Netflix videos if it became possible. A whopping 73% said they would, while only 16% were confident that they would not. In an open-ended question, AllFlicks asked when would they use the feature. Respondents said they’d need offline support when traveling (in particular, air and car travel), camping, and working out in the gym. They did also mention public transit and train commutes. In addition to offline playback, Recode reports that Comcast will allow Netflix onto its X1 platform.


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